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Analysis: Filipinos, Facebook, and Fantasy

Are you an Android smartphone user? Do you use Instagram (or Vine?) but couldn’t use its video feature (What?! There is one?) because it’s not available? Don’t you wish you could use that 16-second video function on Instagram (by Facebook), MixBit (by YouTube), and Vine (by Twitter) and share it with your friends? Isn’t a waste that most functions of these apps Filipinos use are only made available on iOS or on an iPhone, iPad.  Android users have limited use on them and frankly they’re missing a lot of fans from The Philippines.
FC Instagram No Android 16secThe Selfiest Nation in the World is 30 Million Facebook-fan strong and Instagram should be taking advantage of this because Filipinos loves to express themselves on the Internet – but they’re not, so are YouTube’s founders (MixBit) and Twitter’s (Vine).
I feel that the growth is becoming faster than the supply. It is getting close to the point that Filipinos are always on the receiving end of each app rather than the origin. And it’s an anomaly that we’re called creative when we can’t develop apps that are naturally akin to the needs and wants of our countrymen.
Here’s what we’re missing and I want to paint a picture so our readers can be enlightened. Instagram was worth US$1Billion when Facebook bought it in 2013 and much of that success now is because of Filipinos using the app to take pictures but why stop Android users there and not provide the 16-sec video function? I mean if we can ‘copy’ an app like Flappy Bird and name it ‘Pugo’ with additional features then why can’t we come up with a photo + video app that runs on Android too? Here are more data to whet your appetite:

Where are the app developers when there are so many potential users?
Where are the app developers when there are so many potential users?
  • 30 Million Facebook Users in 2013 (Socialbakers.com)
  • 9 out of 10 Filipinos are potentially using Android (zdnet.com)
  • 4.22M Smartphones are used in Metropolitan Manila alone
    (Note: Socialbakers says that Philippines has this breakdown of users according to age: 18-24 yo – 38.7%; 25-34 yo – 27.1%; and 35-44 yo – 11.6% — This is how it was deduced: (a) 11.8 Million Filipinos in Metro Manila alone; (b) Conservatively, 75% are between the ages of 18 – 44 years old (or 8.85M); (c) Of this number, 90% have Mobile Phones. (or 7.965M); (d) Of this number, 53% own Smartphones (or 4.22M))

In conclusion
I don’t mean to rant but this country is not lacking in talent. It’s lacking in strength, courage, and sacrifice is what I perceive. With this data, it’s high time we act  and dream big because if we’re talking about consumers or market for the app we want to sell, we have a lot: at least 4 Million of them. Now, sacrifices are necessary but this will definitely reap dividends later if we will only pursue our dreams like there’s no tomorrow and stop whining about our government or contended with just playing Candy Crush, Angry Birds, etc. Why not be the one to invent games? Just look at the sample data we computed. It’s time to turn Fantasy into reality.

Footnotes
How many smartphones do we have in the philippines?
http://www.zdnet.com/the-philippines-continues-to-embrace-android-7000024072/
http://www.philstar.com/business-usual/2013/05/20/943965/phl-se-asias-fastest-growing-market-smartphones-study
http://www.techinasia.com/december-2013-chart-smartphone-usage-asia-desire-for-iphone-android/

MixBithttp://socialmediatoday.com/bradfriedman/1785811/youtube-releases-video-app-mixbit-more-competition-vine-and-instagram-video
https://mixbit.com/

How many smartphone users are there in the philippines?
http://www.rappler.com/business/32732-the-filipino-mobile-user-5-things-to-know

How many Filipinos are Facebook fans?
http://www.socialbakers.com

Credit:
Philippine Flag image – http://www.asianjournal.com
Group Picture – thenewmedia.com

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