Tag Archives: beverage

Nestea’s Packaging: Wanting

I think I like the old design because this one looks cluttered.

It is said that there’s always one constant thing that takes place anywhere and that is “change,” however, for Nestea’s new packaging I hope change happens one more time.

I’m all for change but I don’t think this is the right way to go. It looks pale and powerless unlike its predecessor, which contains vibrant blue, yellow, pink, and orange colors. What happened now? This design reminds me of Magnolia’s powdered juice packaging before where it doesn’t add anything to the product’s value. In tagalog, “Wala lang” (It’s nothing).

Different shades of blue winding its way to yellows where logos and words intertwine to make a cluttery-looking design. It didn’t help much in its awareness campaign because people will need to make a second look just to recognize it. It’s not striking and it’s not edgy. It’s a step backward in terms of understanding what the brand is.

Coca Cola, owners of Nestea, should just be thankful that they’re riding high in its share of the market in its category.

Tang’s New Adventure

Ready for an Adventure with Tang?

Have you seen or tasted this? Tang recently came out with three different flavors. These are actually Tang products that came out about three months ago but it’s worth documenting because of their attempt to woo more kiddie customers to like their brand.

How is this gonna be different with their current Tang products when the original campaign was to target kids below thirteen years of age. Is this an experiment? Perhaps. Last summer, Tang came out with a astro-adventure campaign where kids are dressed like some sci-fi heroes who are out to save a world blistering from the heat of the sun.

Tang hasn’t come out with an official commercial for this (I haven’t watched anything on primetime) but it sure seems like they’re biding their time and it all indicates these new flavors will be here to stay.

Have you tried Tang’s new Safari Adventure, Galaxy Adventure, or Underwater Adventure flavors? What do you think of the new taste Tang offers?

New Packaging: Tang Iced Tea

Tang's New Iced Tea packaging attempts to woo your taste buds too.

Orange Powdered Juice Beverage leader, Tang, recently released their new packaging – not for their juice brands – for their iced tea drink. This is not a new product since they released this variant about a year or two ago. The look and feel doesn’t make much of a difference as Nestea already dominates this category and the brand itself. How? Go ask a waiter who serves iced tea and see if someone from your group would readily ask, “Nestea?” What’s exciting for me though are the flavors that they came up with, which includes – aside from Lemon – Apple and Strawberry flavors. These two flavors are new and something the public would readily try out and Nestea groping to stay solid in this market. If Tang becomes successful, I’m sure Nestea will not hesitate to come up with it’s own variants competing with Tang’s new iced tea flavors.

Tang is highly favored in the fruit juice brand category with Mango, Grape, Pineapple, and Ponkan flavors supporting their traditional Orange juice mix.  Nestea, on the other hand, has Calamansi and Four Seasons flavors.

See what other product bears new packaging!