Tag Archives: facebook

Analysis: Filipinos, Facebook, and Fantasy

Are you an Android smartphone user? Do you use Instagram (or Vine?) but couldn’t use its video feature (What?! There is one?) because it’s not available? Don’t you wish you could use that 16-second video function on Instagram (by Facebook), MixBit (by YouTube), and Vine (by Twitter) and share it with your friends? Isn’t a waste that most functions of these apps Filipinos use are only made available on iOS or on an iPhone, iPad.  Android users have limited use on them and frankly they’re missing a lot of fans from The Philippines.
FC Instagram No Android 16secThe Selfiest Nation in the World is 30 Million Facebook-fan strong and Instagram should be taking advantage of this because Filipinos loves to express themselves on the Internet – but they’re not, so are YouTube’s founders (MixBit) and Twitter’s (Vine).
I feel that the growth is becoming faster than the supply. It is getting close to the point that Filipinos are always on the receiving end of each app rather than the origin. And it’s an anomaly that we’re called creative when we can’t develop apps that are naturally akin to the needs and wants of our countrymen.
Here’s what we’re missing and I want to paint a picture so our readers can be enlightened. Instagram was worth US$1Billion when Facebook bought it in 2013 and much of that success now is because of Filipinos using the app to take pictures but why stop Android users there and not provide the 16-sec video function? I mean if we can ‘copy’ an app like Flappy Bird and name it ‘Pugo’ with additional features then why can’t we come up with a photo + video app that runs on Android too? Here are more data to whet your appetite:

Where are the app developers when there are so many potential users?
Where are the app developers when there are so many potential users?
  • 30 Million Facebook Users in 2013 (Socialbakers.com)
  • 9 out of 10 Filipinos are potentially using Android (zdnet.com)
  • 4.22M Smartphones are used in Metropolitan Manila alone
    (Note: Socialbakers says that Philippines has this breakdown of users according to age: 18-24 yo – 38.7%; 25-34 yo – 27.1%; and 35-44 yo – 11.6% — This is how it was deduced: (a) 11.8 Million Filipinos in Metro Manila alone; (b) Conservatively, 75% are between the ages of 18 – 44 years old (or 8.85M); (c) Of this number, 90% have Mobile Phones. (or 7.965M); (d) Of this number, 53% own Smartphones (or 4.22M))

In conclusion
I don’t mean to rant but this country is not lacking in talent. It’s lacking in strength, courage, and sacrifice is what I perceive. With this data, it’s high time we act  and dream big because if we’re talking about consumers or market for the app we want to sell, we have a lot: at least 4 Million of them. Now, sacrifices are necessary but this will definitely reap dividends later if we will only pursue our dreams like there’s no tomorrow and stop whining about our government or contended with just playing Candy Crush, Angry Birds, etc. Why not be the one to invent games? Just look at the sample data we computed. It’s time to turn Fantasy into reality.

Footnotes
How many smartphones do we have in the philippines?
http://www.zdnet.com/the-philippines-continues-to-embrace-android-7000024072/
http://www.philstar.com/business-usual/2013/05/20/943965/phl-se-asias-fastest-growing-market-smartphones-study
http://www.techinasia.com/december-2013-chart-smartphone-usage-asia-desire-for-iphone-android/

MixBithttp://socialmediatoday.com/bradfriedman/1785811/youtube-releases-video-app-mixbit-more-competition-vine-and-instagram-video
https://mixbit.com/

How many smartphone users are there in the philippines?
http://www.rappler.com/business/32732-the-filipino-mobile-user-5-things-to-know

How many Filipinos are Facebook fans?
http://www.socialbakers.com

Credit:
Philippine Flag image – http://www.asianjournal.com
Group Picture – thenewmedia.com

Facebook Graph Search and The Filipinos

For Filipinos will it be the battle royale or the battle - loyal?
For Filipinos will it be the battle royale or the battle – loyal?

For those of you who don’t know it yet, Facebook launched the much anticipated product they announced (which I personally didn’t hear until recently) that could give their investors something to smile about and increase their IPO value: the Facebook Graph Search

What search?

Facebook Graph Search.

It sounds like a search engine for your Mathematics or Science class but it’s really a search engine…just…with a bad name. Well, it’ll catch up soon considering you have to analyze what does Graph have to do with web searching right? It does if you know the inert of Web Searching.

Mark Zuckerberg showed promise with his new creation
Mark Zuckerberg showed promise with his new creation

Anyway, Mark Zuckerberg, Co-founder and CEO of Facebook promised that this is something BIG, so BIG some news media thinks it will give Google a run for its money but our question remains, “Will it?”

Filipinos rank number eight in the number of Facebook users all over the globe. We have more than thirty million users and the number is still growing, however, to a lot of its users Facebook is just a social network – a place where people hang out and not for web searching to help you with your assignments, projects, homeworks, business, and even reviews of the best this and the best that.

Filipinos usually email through Yahoo!, get together through Twitter or Facebook but when they search stuff, they ‘Google it!’ So to actually sell this search thing to Filipinos, it will be a huge undertaking for Facebook. Now, FB is boasting to have a trillion connection, hundred millions of photos, and a billion users but again to a Filipino…we don’t care that much unless it means providing information about Sales events or Discount Days or even increasing the number of friends who have the same interest that you are searching for, which I guess will be something good for this search engine.

So what is Facebook Graph Search good for? Well, Mr. Zuckerberg didn’t say much but as I made some research myself, it seems that – at first – Facebook is just good for searching what is – ALREADY EXISTING on Facebook. Meaning, it can search things that are exclusively Facebook content like photos, places, pictures, reviews, portraits…wait…did I just keep on saying images and pictures? Yes, it’s big on searching its database that contain pictures and lots of it! But make no mistake, Facebook has teamed up with Microsoft’s BING search (2009) and Bing teamed up with Yahoo! Search (rolled out expectedly in 2012), which means if the thing you’re looking for is not in Facebook, Graph Search will use Bing and Yahoo! (by extension) to provide you with alternative searches.

The young will decide FB's new product's fate
The young will decide FB’s new product’s fate

So will Facebook be the proverbial David that slays the gigantic Google Goliath in web searching domain? That is not yet sure because we found out several things to ask Facebook in light of all these advances they promised. Besides, Facebook’s database – per se – versus Google’s is like comparing a lake versus an ocean! Also, Graph Search hasn’t rolled out completely so one has to sign up just to get the announcement, which may be very soon.

So for now, Google will remain and increase its stock among Filipinos searching the web for various ‘stuff’ but they will wait to see if Facebook can convince them to change what they’re already used to. So will we soon hear people say, “Facebook it!” or will it still be, “Google it!” The latter still sounds more credible.

Meralco Blinks on Billing Deposits

Is Meralco getting nervous (or more nervous?) with this recent Facebook post they published early in the afternoon of 11th October? It seems the protest to this Billing Deposit is mounting and I’m sure glad they are doing something about it and FAST.

If only Meralco knows the power of SHOES then I think they wouldn’t be getting more flak than they should.

What do I mean by “shoes?”

Putting their feet in our shoes.

I believe, for the most part, smart consumers know that planning is always key in any budgetary concerns of every day life. If only Meralco told consumers in advance what they have to prepare then we won’t have this big wall of NO from customers who are seeking either seeking a reprieve or a strike down from what consumers think is an excessive (albeit) demand for more fees.

Consumers had enough of this unwanted surprises from bureaucrats and policy makers – whether in the political stage or in the commercial-consumer stage especially when people are already planning for reunions during Christmas. People are already winding down and want to appreciate their earnings. By doing it unannounced, what Meralco executives are telling consumers that asking for Billing Deposit in the last quarter of the year wouldn’t hurt their customers too much thinkg bonuses will be coming up later in the year anyway but that’s not the case here. In all intents and purposes, Meralco deliberately withheld communication and let the winds take its course – never letting their customers plan ahead.

Meralco, if you were in my shoes? Would you agree in the manner this Billing Deposit played out? Would you do this just like this? Demand payment as if electricity is the only commodity we have to deal with every month? Like we don’t have mouths to feed? Could you have at least informed us of such potential payments we have to deal with?

If only Meralco knows how to be HUMAN then I think they will have the support of a lot of people, a lot of consumers in paying Billing Deposits – and yes – even on a Christmas season and against our budget.

More information: Know more what Billing Deposit is here and what it can do to condo unit owners.