Tag Archives: filipinos

Analysis: Filipinos, Facebook, and Fantasy

Are you an Android smartphone user? Do you use Instagram (or Vine?) but couldn’t use its video feature (What?! There is one?) because it’s not available? Don’t you wish you could use that 16-second video function on Instagram (by Facebook), MixBit (by YouTube), and Vine (by Twitter) and share it with your friends? Isn’t a waste that most functions of these apps Filipinos use are only made available on iOS or on an iPhone, iPad.  Android users have limited use on them and frankly they’re missing a lot of fans from The Philippines.
FC Instagram No Android 16secThe Selfiest Nation in the World is 30 Million Facebook-fan strong and Instagram should be taking advantage of this because Filipinos loves to express themselves on the Internet – but they’re not, so are YouTube’s founders (MixBit) and Twitter’s (Vine).
I feel that the growth is becoming faster than the supply. It is getting close to the point that Filipinos are always on the receiving end of each app rather than the origin. And it’s an anomaly that we’re called creative when we can’t develop apps that are naturally akin to the needs and wants of our countrymen.
Here’s what we’re missing and I want to paint a picture so our readers can be enlightened. Instagram was worth US$1Billion when Facebook bought it in 2013 and much of that success now is because of Filipinos using the app to take pictures but why stop Android users there and not provide the 16-sec video function? I mean if we can ‘copy’ an app like Flappy Bird and name it ‘Pugo’ with additional features then why can’t we come up with a photo + video app that runs on Android too? Here are more data to whet your appetite:

Where are the app developers when there are so many potential users?
Where are the app developers when there are so many potential users?
  • 30 Million Facebook Users in 2013 (Socialbakers.com)
  • 9 out of 10 Filipinos are potentially using Android (zdnet.com)
  • 4.22M Smartphones are used in Metropolitan Manila alone
    (Note: Socialbakers says that Philippines has this breakdown of users according to age: 18-24 yo – 38.7%; 25-34 yo – 27.1%; and 35-44 yo – 11.6% — This is how it was deduced: (a) 11.8 Million Filipinos in Metro Manila alone; (b) Conservatively, 75% are between the ages of 18 – 44 years old (or 8.85M); (c) Of this number, 90% have Mobile Phones. (or 7.965M); (d) Of this number, 53% own Smartphones (or 4.22M))

In conclusion
I don’t mean to rant but this country is not lacking in talent. It’s lacking in strength, courage, and sacrifice is what I perceive. With this data, it’s high time we act  and dream big because if we’re talking about consumers or market for the app we want to sell, we have a lot: at least 4 Million of them. Now, sacrifices are necessary but this will definitely reap dividends later if we will only pursue our dreams like there’s no tomorrow and stop whining about our government or contended with just playing Candy Crush, Angry Birds, etc. Why not be the one to invent games? Just look at the sample data we computed. It’s time to turn Fantasy into reality.

Footnotes
How many smartphones do we have in the philippines?
http://www.zdnet.com/the-philippines-continues-to-embrace-android-7000024072/
http://www.philstar.com/business-usual/2013/05/20/943965/phl-se-asias-fastest-growing-market-smartphones-study
http://www.techinasia.com/december-2013-chart-smartphone-usage-asia-desire-for-iphone-android/

MixBithttp://socialmediatoday.com/bradfriedman/1785811/youtube-releases-video-app-mixbit-more-competition-vine-and-instagram-video
https://mixbit.com/

How many smartphone users are there in the philippines?
http://www.rappler.com/business/32732-the-filipino-mobile-user-5-things-to-know

How many Filipinos are Facebook fans?
http://www.socialbakers.com

Credit:
Philippine Flag image – http://www.asianjournal.com
Group Picture – thenewmedia.com

What Selfiest City Means To The World of Social Media

(This is part two of my analysis on time.com’s latest studies on Instagram and the signs are encouraging)

Vanity aside, Filipinos are getting more engaged in the online space. Time.com’s recent article on ‘Selfiest City in the World’ proved that and the notion that we, as a nation, are more aware and familiar with the use of technology, hashtags, and even the so-called geo-tag location says that we are about to join the ranks of first world countries who are fully engaged in social media.

This was all made possible — and not so surprising — if you know that 1/3 of the country’s population is between the ages of 10-24 or 30 Million of them who are either fairly engaged or are fully engaged on the internet and we’re about to hit 100 Million by as early as June this year.

Time.com showed that Makati, Pasig, Cebu, Baguio, Cagayan de Oro, and Iloilo are the number one spots where #selfies are made. This is not surprising considering that these cities are part of the Top tier BPO centers in the country. It is safe to say that the youth employed by the call centers agencies are active in taking photos and conscious enough to tag their photos with #selfies, which allowed time.com to gather those data.

It was also interesting enough to know that many of those who tagged their photos have set up their phones in GPS mode allowing the magazine to identify their location and be included in their survey.

Accessibility is another key in the growing population of Filipinos connecting to the web. Cherry Mobile, O Plus, Starmobile, and myPhone lead the pack in the most affordable hardware to connect to the internet. For as low as PhP1,300 (US$28), a user can already use his/her Android-powered phone to check their Facebook profiles and post photos on the Internet.

Piso for five hours of Instagram? No wonder!
Piso for five hours of Instagram? No wonder!

Smart has been very helpful in making more Filipinos connected through the internet. For one peso, Smart can connect any subscriber for five hours just by registering their SIM card via SMS. Really smart.

These information is just at the cusp of other data that we haven’t mined about Filipinos that should inspire more local businesses to engage our active youth market on the Internet. This channel has constantly been playing a vital role and businessmen should be on it today. Watch this video about Social Media and you’ll see how possible Filipinos can be creative in this arena and make this country great.

 

Credits:
2013 Youth Population: Population Reference Bureau: http://www.prb.org/
2014 PH population: http://www.philstar.com/headlines/2014/01/05/1275294/phl-population-set-hit-100-m
Top BPO Centers in PH: http://en.wikipedia.org/wiki/Business_process_outsourcing_in_the_Philippines
Cheapest Smartphones: http://www.pricepanda.com.ph/page/best-budget-smartphones-in-the-philippines/
Post-Paid Data Plans: https://www1.smart.com.ph/Postpaid/plans/unli-surf
Pre-Paid Data Planshttps://www1.smart.com.ph/prepaid/offers/
Piso App: https://www1.smart.com.ph/prepaid/offers/data
Image Composite: http://ph.she.yahoo.com/tips-on-how-take-selfies-052843118.html