It is said that there’s always one constant thing that takes place anywhere and that is “change,” however, for Nestea’s new packaging I hope change happens one more time.
I’m all for change but I don’t think this is the right way to go. It looks pale and powerless unlike its predecessor, which contains vibrant blue, yellow, pink, and orange colors. What happened now? This design reminds me of Magnolia’s powdered juice packaging before where it doesn’t add anything to the product’s value. In tagalog, “Wala lang” (It’s nothing).
Different shades of blue winding its way to yellows where logos and words intertwine to make a cluttery-looking design. It didn’t help much in its awareness campaign because people will need to make a second look just to recognize it. It’s not striking and it’s not edgy. It’s a step backward in terms of understanding what the brand is.
Coca Cola, owners of Nestea, should just be thankful that they’re riding high in its share of the market in its category.
Orange Powdered Juice Beverage leader, Tang, recently released their new packaging – not for their juice brands – for their iced tea drink. This is not a new product since they released this variant about a year or two ago. The look and feel doesn’t make much of a difference as Nestea already dominates this category and the brand itself. How? Go ask a waiter who serves iced tea and see if someone from your group would readily ask, “Nestea?” What’s exciting for me though are the flavors that they came up with, which includes – aside from Lemon – Apple and Strawberry flavors. These two flavors are new and something the public would readily try out and Nestea groping to stay solid in this market. If Tang becomes successful, I’m sure Nestea will not hesitate to come up with it’s own variants competing with Tang’s new iced tea flavors.
Tang is highly favored in the fruit juice brand category with Mango, Grape, Pineapple, and Ponkan flavors supporting their traditional Orange juice mix. Nestea, on the other hand, has Calamansi and Four Seasons flavors.