Instagram fans would love this new product. Adidas teased its worldwide fans with an Instagram post telling followers to watch out for its new product release. “ARE YOU READY?” asked the post, “Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless,”
So far no other details were reported but the ZX Flux is quite getting the buzz right now when Filipinos dominated the news early this year named as the ‘Selfie Capital of the World’.
Would you like to see you and your friends picture on a pair of sneakers? Now it is possible courtesy of miadidas (What is?). More news later but for sure this new feature will be released in United States and Europe where the sneaker company has the biggest following worldwide.
Are you an Android smartphone user? Do you use Instagram (or Vine?) but couldn’t use its video feature (What?! There is one?) because it’s not available? Don’t you wish you could use that 16-second video function on Instagram (by Facebook), MixBit (by YouTube), and Vine (by Twitter) and share it with your friends? Isn’t a waste that most functions of these apps Filipinos use are only made available on iOS or on an iPhone, iPad. Android users have limited use on them and frankly they’re missing a lot of fans from The Philippines. The Selfiest Nation in the World is 30 Million Facebook-fan strong and Instagram should be taking advantage of this because Filipinos loves to express themselves on the Internet – but they’re not, so are YouTube’s founders (MixBit) and Twitter’s (Vine).
I feel that the growth is becoming faster than the supply. It is getting close to the point that Filipinos are always on the receiving end of each app rather than the origin. And it’s an anomaly that we’re called creative when we can’t develop apps that are naturally akin to the needs and wants of our countrymen.
Here’s what we’re missing and I want to paint a picture so our readers can be enlightened. Instagram was worth US$1Billion when Facebook bought it in 2013 and much of that success now is because of Filipinos using the app to take pictures but why stop Android users there and not provide the 16-sec video function? I mean if we can ‘copy’ an app like Flappy Bird and name it ‘Pugo’ with additional features then why can’t we come up with a photo + video app that runs on Android too? Here are more data to whet your appetite:
30 Million Facebook Users in 2013 (Socialbakers.com)
9 out of 10 Filipinos are potentially using Android (zdnet.com)
4.22M Smartphones are used in Metropolitan Manila alone (Note: Socialbakers says that Philippines has this breakdown of users according to age: 18-24 yo – 38.7%; 25-34 yo – 27.1%; and 35-44 yo – 11.6% — This is how it was deduced: (a) 11.8 Million Filipinos in Metro Manila alone; (b) Conservatively, 75% are between the ages of 18 – 44 years old (or 8.85M); (c) Of this number, 90% have Mobile Phones. (or 7.965M); (d) Of this number, 53% own Smartphones (or 4.22M))
I don’t mean to rant but this country is not lacking in talent. It’s lacking in strength, courage, and sacrifice is what I perceive. With this data, it’s high time we act and dream big because if we’re talking about consumers or market for the app we want to sell, we have a lot: at least 4 Million of them. Now, sacrifices are necessary but this will definitely reap dividends later if we will only pursue our dreams like there’s no tomorrow and stop whining about our government or contended with just playing Candy Crush, Angry Birds, etc. Why not be the one to invent games? Just look at the sample data we computed. It’s time to turn Fantasy into reality.
Vanity aside, Filipinos are getting more engaged in the online space. Time.com’s recent article on ‘Selfiest City in the World’ proved that and the notion that we, as a nation, are more aware and familiar with the use of technology, hashtags, and even the so-called geo-tag location says that we are about to join the ranks of first world countries who are fully engaged in social media.
This was all made possible — and not so surprising — if you know that 1/3 of the country’s population is between the ages of 10-24 or 30 Million of them who are either fairly engaged or are fully engaged on the internet and we’re about to hit 100 Million by as early as June this year.
Time.com showed that Makati, Pasig, Cebu, Baguio, Cagayan de Oro, and Iloilo are the number one spots where #selfies are made. This is not surprising considering that these cities are part of the Top tier BPO centers in the country. It is safe to say that the youth employed by the call centers agencies are active in taking photos and conscious enough to tag their photos with #selfies, which allowed time.com to gather those data.
It was also interesting enough to know that many of those who tagged their photos have set up their phones in GPS mode allowing the magazine to identify their location and be included in their survey.
Accessibility is another key in the growing population of Filipinos connecting to the web. Cherry Mobile, O Plus, Starmobile, and myPhone lead the pack in the most affordable hardware to connect to the internet. For as low as PhP1,300 (US$28), a user can already use his/her Android-powered phone to check their Facebook profiles and post photos on the Internet.
Smart has been very helpful in making more Filipinos connected through the internet. For one peso, Smart can connect any subscriber for five hours just by registering their SIM card via SMS. Really smart.
These information is just at the cusp of other data that we haven’t mined about Filipinos that should inspire more local businesses to engage our active youth market on the Internet. This channel has constantly been playing a vital role and businessmen should be on it today. Watch this video about Social Media and you’ll see how possible Filipinos can be creative in this arena and make this country great.
Time.com recently made a study declaring Makati-Pasig cities (as area) ‘Selfiest City of the World’ (slow clap) with Manhattan, NY a close second (Note: Selfie is a term used to do self portrait photograph using a smartphone or any device that has a camera in it). The news magazine did the survey recently in a period of 6-days (January-February) and 5 days (March) What Time.com didn’t reveal though was The Philippines actually hogged the first two spots of this top ten ranking. Why is our result different from theirs?
First, their data didn’t make sense. I tried to compute Makati-Pasig’s selfies score of 4155 to either of the given variables of selfies vs: (a) population, (b) users, or (c) even per capita of 10,000 (vs. Population) and none of them showed the result of 258 so I wondered how they got that number.
Second, I used a different method to calculate the data. Since the title is the “Selfiest Cities of the World”, I divided the number of selfies versus the number of Instagram users for each city to understand really how many selfie does one take to actually get that number and the result was much different. It came out that out of the Instagram users who took photos of themselves, used the hash tag “selfie”, that included the geo-tag city of that nation, Cebu actually came second.
The results are as follows: My per Capita, as shown, is based on the number of Selfies shot against the number of Users provided by the sample data time.com provided. This shows that Filipinos made 1.43 ‘selfie’ shots per Instagram user or 0.16 shots more than a Manhattan-resident.
CONCLUSION While the attention Philippines got was good, it’s really not nice to be called “Selfiest City of the World” because (for me) with it comes the tag “vainest city of the world” or the “the most narcissistic city of the world” (woohoo!) who love seeing themselves so much on cyber space. Yech! But more than the data sample, the result shows that The Philippines is fast catching up in the sphere of technology and I’ll be talking more of that in a blog I entitled, “What Selfiest City Means To The World of Social Media” and the gains we produced as a result of this study.
So cheers Philippines, you are now the ‘Selfiest Nation or Country in the World’! Let’s give ourselves a toast and whip up that camera and take a selfie once again ’cause time.com might be recording data once again as a result of their article. We might just end up in the Guiness Book of World Records. Who knows? =)
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