This example is not like what I experienced because this video is not Toy Kingdom, however, having seen this post on Facebook proves what sales representatives are doing nowadays to make that sale no matter what — even to the detriment of the customer — they will continue doing it and it should stop.
This is my story and it happened in Toy Kingdom.
It was Wednesday, 28th May when I ventured in SM Megamall’s Toy Kingdom in Building A or the one that is right across the Fastfood Area at the basement level.
Holding a PhP300 toy train for my eldest son, a salesman for a competing brand came up to me and blurted out, “Sir! Pangit yan.” referring to the toy I was holding. “Wala yan sir. Walang kuwenta yan.” (That toy has no value, sir. It doesn’t amount to any thing.)
The toy I’m holding has no value and the impression he gave me is that I don’t — in effect — value my son’s happiness because of a 300 peso toy train. What a father am I huh?
I obliged to see what wants to show me and showed this colorful toy train that is structured like a roller coaster. Nice indeed but it’s not within my budget but now how can I go back to the train I still want to give my son that he already labeled, “Walang kuwenta!” I’m almost embarrassed to move or to even pick up the box I want.
I ended up leaving the store without the toy for my kid.
Toy Kingdom Megamall is beautiful but the sales tactics of representatives who want to make a sale…boy, that’s UGLY! Change that please.
I don’t mean to single out Toy Kingdom because you can see from the video that this kind of up-selling strategy is demeaning and provocative that will not bring out the value of what they’re selling.
“I’d Rather Pay Kris Aquino” blurted out a businessman after asking him who he thinks will give a better return to business (sales) when exposed to media channels. It’s not because he could pay Kris Aquino’s endorsement fees but the latter is not living up to the promise of better return on investments.
Groupon, Living Social, Ensogo, and so many other businesses like it, seems to be in trouble after many SMEs (and big businesses) are pulling out from its partnership because of failed promises to bring in more businesses to their establishments. The problem? High foot traffic — great! — but loss in capital and lower than expected repeat business.
Why is this happening?
First, according to a Washington Post article, companies who do business with deal sites usually fold up because of loss in capital. To get foot traffic and exposure, companies must slash their price by half (or almost half) AND the remaining tag price is split between the vendor (example: Groupon) and the client (example: ABC Beach Resort). So if the remaining hotel price accommodation is PhP2,500.00, which is already at 50%, Groupon will still get PhP1,250 from the vendor. Is that good? It is if you’re not paying salaries and overhead costs.
Second, because deal sites offer daily hotel deals or food deals, customers will tend to go for those deals rather than returning to establishments that used to offer affordable goods and services.
A good number of businesses fold up after bleeding heavily and could no longer recoup its losses.
No business is easy and deal sites promising exposure and traffic as a result of slashed cost is not the kind of help your trade needs. While lowered price points is good for foot traffic, the probability of repeat business through these deal sites seems bleaker when all it does is churn more cheaper deals from your competitors as they also try to jock for position and take customers away from your company.
This is where Kris Aquino and specialty bloggers come into play because their honest to goodness write ups influence potential shoppers and buyers who will buy and perhaps re-purchase goods from your establishments. The moral here is for businessmen to study what promotional channels are good for them and see how Digital Marketers can help them bring their business by doing inbound marketing that produces super fans out of your products/services.
Aside from installing a white flood light to illuminate my store, I realized that what kept my store afloat weren’t the big ticket items like the 1.5L sodas like Coke and Pepsi or my laundry stuff like Tide, Surf, and Champion detergent powders and soap but the peso items inside my store. Literally, my peso-a-pop items like Happy, Hi-Ho, Chiquito Peanuts, my one-peso snack items like Ri-Chee, Kobi, and a lot of non-popular items, my frozen Jelly Sticks, and candies that kept kids coming back for more.
For the longest time since I’ve been supplying my store when it opened in 2008, I could never get more people to buy from it more than I want them to. I tried adding new stuff but people don’t really buy from me just to buy my new items – no. It’s what people could afford at the lowest, affordable price that kept foot traffic high in my store and without hurting their budget.
My market wants variety and it doesn’t stop there. They want it cheap and when I say cheap, they don’t go for unbranded stuff. They want something they can trust also – for one peso! It’s a hard market to target but what can I do when I’m just one of the four stores that operate in a location where kids play in the street all day. It’s plurality. We offer almost the same things but what people buy from me is reliability. They know that in nine out of ten times, they could always depend on the store for items they need, when they need it, as it is needed.
It’s school year already and once again parents are saving up more. It’s only good that I offer smaller ticket items – smaller bottled water, smaller sardine or tuna can items, so that people can still be able to buy the things they needed. That’s one way you can continually win customers on top other factors I learned along the way.
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