Tag Archives: super 8

SM, Puregold: Big is Beautiful?

Is SM Supermarket and Puregold in the business of providing more infrastructures than building their core strength by providing better products and services to customers? It seems so. If what the author suggests in its inquirer.net article showing readers that one has more stores than the other then I think SM Supermarkets and Puregold are losing the purpose of their purpose for existing and it’s making me sick.

As a consumer, I don’t care if Puregold has one more wholesale store than the other. I don’t care if one has a solid hold on the market than the other. All I care about  are what they’re providing consumers: Are they giving better choice products and services? Are they giving customers outstanding customer service? Are they developing systems in better delivering their goods and services?

Being huge is not all that pretty
Being huge is not all that pretty

I haven’t heard of any improvements both are endeavoring in except for SM’s MOB campaign or the “My Own Bag” campaign, which is their advocacy to recycling by offering recycled, fiber-material bags that shoppers can buy, use over and over instead of using plastic ones. Incentives to customers? None. It’s just an environment campaign that attributes its success through non-stop “Save the Environment” advocates’ campaigns.  In fact, these two Supermarket Giants haven’t come up with substantial promotions that will keep consumer loyalty to the highs. Thanks to continuous hunger pangs and wants, customers just go to either of these two because there’s no other choice to go to. And this is insulting consumers. Aside from bigger space and more outlets, can they honestly say they’re offering customers a better choice?

I challenge stockholders of these companies to tell the management of these two to shape up more and improve services: Credit Card terminals are so slow, prices of items are higher than the cost of goods found in stores like Robinsons Supermarket or Super 8, and customers (or I) don’t really feel they’re (we’re) cared about by any of these two entities.

If BIG is all they want then go ahead but it’s no longer cute and consumers will know down the road that what they’re doing is no longer funny and SM Supermarket and Puregold will find themselves fat and unhealthy.

This is in reaction to a story published in the inquirer.net.

Super 8 to end VISA Privileges?

See the VISA logo? Now that is what I call value!

I got word yesterday, not from my suking Super 8 Shaw friends, that the new wholesale store player has done several changes with its privilege card. To name a few…

  1. Replaced partnership with UnionBank with RCBC
  2. Points redeemed can no longer be spent outside Super 8 stores
  3. You can ‘reload’ your privilege card by depositing money via RCBC bank
  4. Transition starts in July

It is sad that this privilege of being able to spend the points you earned inside the store to other stores will end. It is an edge that Super 8 has that no other stores have done. To me, it is one advantage that truly rewards loyal customers who buy their daily, weekly, monthly grocery items from the store.  The idea is radical and I believe the failure to promote this feature and engage customers to use this new card feature boils down to failure in communications, failure in marketing.

By using points earned inside the store, Super 8 will be losing its edge over SM Advantage Card (SMAC) whose dominance hinges on a variety of partners who can give SMAC holders more reasons to get points and use their points in SM stores.

SMAC is a very good privilege card, there’s not just a worthy competitor who can give customers an alternative card who can truly win – not just their hearts – but their pockets as well. I’m all for giving customers more value. So why end it?

Look what I got From Super 8 Today!

No kidding! All these detergent pouches will sure be useful.
I never felt so rewarded unlike other supermarket places where all you get are points that’s deposited in your card. What’s so cool about that? Super 8 has that too and more! It has a VISA logo on it, which I can use to purchase items OUTSIDE their store. So who’s the winner? Me!
Anyway, I only have these words of praises from this new discount store that’s mushrooming around Makati, Mandaluyong, and other places in the metropolis that you need visit.

Anything free is good!

By the way, they put premium in shopping items you get from ‘em like free Head and Shoulders Sachet inside a pack of H&S and discounted premiums from Pepsi Cola and much more.

To avail this product – visit Super 8 today and purchase Php1,000 worth of groceries so you can take home one 10-pc pack of Champion’s Todo Powder Pack.
So don’t wait another minute before the busyness of the holiday season kicks in. Super is new in the market but it’s playing its cards like a veteran.
(THIS IS NOT A PAID ADVERTISEMENT, mind you! I just want to help consumers like me who want to save more.)